If I’m a business educator and I’m trying to convince you that an MBA is worth two years of your life and AUD60,000, it’s in my interest for you to understand business as complex, difficult and arcane, isn’t it? The truth is (at least for the small and micro enterprises we deal with at Edgeware) that business is actually quite simple. It’s succeeds or fails on cash flow.
Here’s Dickens, in David Copperfield: “Annual income twenty pounds, annual expenditure nineteen nineteen six, result happiness. Annual income twenty pounds,
annual expenditure twenty pounds ought and six, result misery.
When all’s said and done, it’s money in, money out.
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