Category Archives: Customers

Profit and value creation

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  … The fundamental mission of a business (is) not profit, but value creation. It sees profit as a vital consequence of value creation – a means rather than an end, a result as opposed to a purpose. The Loyalty ….»

Posted in Business, Customers, Enterprise, Perception, Small business

Practical wisdom

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I’m inspired by a presentation at the 2009 TED Conference from Barry Schwartz on the increasing need and value of what he calls ‘practical wisdom.’ He actually mentions Aristotle and the Greek values understood as the ‘virtues’ at one point, ….»

Posted in Customers, Ethics, Knowledge, Life, Management, Purpose, Skills, Wisdom

Johnny Bunko’s six lessons

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 Ever read a business book in manga comic format? That’s what Dan Pink and the illustrator Rob Ten Pas have achieved, and it’s a cracker. Edgeware has used the book as a discussion point for some time now, and feedback ….»

Posted in Business, Change, Customers, Education, Entrepreneurship, Ethics, Feelings, Management, Marketing, Purpose, Small business, Success, Training, Vocation, Weirdness

High touch, high concept

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 Interesting to hear the increasing use of the word ‘touch’ in marketing: how many times, and in what way, does your product message and brand ‘touch’ your customers? Daniel Pink says that products and services of the ‘concept economy’ focus ….»

Posted in Business, Change, Communication, Creativity, Customers, Enterprise, Innovation, Leadership, Marketing, Perception, Vocation

Happiness comes from experiences, not things

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From the blog Neuronarrative Not only are people happier experiencing than possessing, but they are also happier having the experience of thinking about possessing something than actually getting it.   Understanding that bit of knowledge about ourselves goes a long ….»

Posted in Change, Customers, Entrepreneurship, Feelings, Life, Marketing, Perception, Personality, Purpose, Skills, Success

Decisions on intangibles

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  Intangible values (e.g. brands, data bases, expert knowledge, leadership, productivity) are increasingly important in markets – at least if we use the instrument of stock market valuations rather than the those of accountants. How might we consider them in ….»

Posted in Business, Customers, Knowledge, Management, Marketing, Perception

Love signals real

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   In this Age of Metaphor, love will be the signal of real. One of the ways we will know when a thing has passed from “as-if” to “is” is when it earns unalloyed love from humans. Kevin Kelly, As ….»

Posted in Business, Communication, Customers, Entrepreneurship, Feelings, Life, Marketing, Perception, Personality, Purpose, Small business, Success

Networks, niches, hives, tribes

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 Maybe you’ve seen the formulaic scroller websites that harvest your email address in order to receive something ‘free’ and go on to sell you strategies for making a million on the internet. Pretty lowest common denominator stuff, and it works. ….»

Posted in Business, Communication, Customers, Entrepreneurship, Marketing, Skills, Small business, Success

Edgeware’s Build Your Business

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  Edgeware’s Build Your Business program is an alternative to business education for new entrepreneurs, and for entrepreneurs who want to re-imagine or grow their businesses. Each time it runs, it changes, because the needs of participants and the dynamics ….»

Posted in Business, Change, Creativity, Customers, Education, Entrepreneurship, Ethics, Innovation, Management, Personality, Purpose, Skills, Small business, Social enterprise, Success, Teams, Training, Vocation, Weirdness

Coaches as Uncles and Aunts

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  Putting together a coaching bureau is an interesting challenge. I’ve been working on this for some months, gathering together half a dozen friends and colleagues with coaching experience in a group I hope will make a very wide range ….»

Posted in Business, Communication, Customers, Entrepreneurship, Knowledge, Leadership, Skills, Teams, Training, Vocation, Wisdom

Podcast on Ethical Entrepreneurship

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  I’m pretty new to the world of podcasting, but I found this interview refreshing in that Cameron Reilly, the owner-operator of the G’Day World Podcasting Network, allowed time to really explore and flesh out ideas in a way that ….»

Posted in Business, Change, Creativity, Customers, Education, Entrepreneurship, Ethics, Feelings, Innovation, Leadership, Purpose, Small business, Social enterprise, Success, Training, Transformation

Speaking at the Hive

 I was asked to give a short talk at a Brisbane networking function called The Hive on 30 June 09, on the topic of ‘entrepreneurship’. The talk was filmed, and video is now on Youtube, but to save the bother ….»

Posted in Business, Change, Creativity, Customers, Entrepreneurship, Ethics, Feelings, Innovation, Knowledge, Leadership, Personality, Purpose, Small business, Social enterprise, Success, Transformation, Vocation, Weirdness

Business Ethics

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Business ethics is an important field for Edgeware because it’s in the ‘change the world’ bit of our DNA. You don’t ‘adopt’ ethical practices; you can’t operate without ethics, even if you couldn’t name them and you don’t have a ….»

Posted in Business, Customers, Entrepreneurship, Ethics, Finances, Leadership, Life, Management, Marketing, Purpose, Small business, Social enterprise, Success, Vocation, Wisdom

Generosity

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I can think of four things to say about generosity. It’s a quality of behaviour which requires very little in the way of resources but which has enormous power to influence and change things, beginning with yourself. Firstly, generosity is ….»

Posted in Customers, Entrepreneurship, Leadership, Life, Management, Marketing, Perception, Personality, Purpose, Small business, Success, Wisdom, Zen

The Value Proposition

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 “… The fundamental mission of a business (is) not profit, but value creation. It sees profit as a vital consequence of value creation – a means rather than an end, a result as opposed to a purpose.” Frederick F. Reichheld, ….»

Posted in Business, Communication, Customers, Entrepreneurship, Finances, Marketing, Small business, Success