Category Archives: Placebo Effect



  I’m increasingly attracted to using ‘focusing’ or visualisation activities, in both my own practice and my own business, and with my coaching clients. The foundation of this is the idea that, to the extent that we can visualise and ….»

Posted in Business, Coaching, Life, Perception, Placebo Effect, Success

The placebo effect


The placebo effect I have a little business on the side, one that grew from a conversation about marketing – and specifically, the trade in intangibles or the ‘experience economy’. It’s called Universal Placebos, and it’s built around the extraordinary ….»

Posted in Coaching, Entrepreneurship, Feelings, Marketing, Perception, Placebo Effect, Transformation, Wellness