Action learning – critical friendship
Service-based leadership & facilitation
Creativity, knowledge transfer & innovation
Commercialisation of Intellectual Property
Small business development & growth management


Management-Leadership-Entrepreneurship Coaching is useful for:

‘Just-in-time’ information and problem solving
Balancing personal (affective) and professional goals and action
Unlocking creativity and innovation
Optimising morale and productivity


M.A.(QUT), B.A.Hons(UNSW), Grad.Dip.Teach.(QUT), SFHEA, Cert.IV, Assessment and Workplace Training


I negotiate fees case by case, as part of a free one-hour introductory consultation. I give 10% of coaching fees to a Brisbane hospice.

Ethical DNA

My practice is based on:

Doing no harm, by word or by action
Responsibility and respect


“Working with Michael Doneman and Edgeware was a business revelation for me. Had I not engaged Michael’s unique business mentoring program I wonder where my business would be now. I encountered a man and a variety of outstanding products that have pushed my business to be creative, focussed, forward thinking, optimistic, dynamic and successful! Michael operates with a heightened sense of moral integrity, compassion and a deep desire to see others do well and grow.” Natalie Duncan, Founder, Queensland Film Locations


“I am part of a team involved in a large and daunting change process. Michael was immensely helpful in that he stimulated new ideas and out-of-the-box thinking; he focussed those thoughts into change strategies; explained and guided me through prioritising and brought us to the point of much improved clarity and optimism for the job ahead. Initially I was doubtful whether his strategies would cross over to the health sector but I was very pleasantly surprised at his ability to engage and find relevance.” Peter Schmidt, Senior Staff Specialist Paediatrics/Neonatology, Gold Coast Hospital.
“Michael offers leaders with a social conscience the right mix of encouragement and critical challenge to sustain our sense of purpose yet apply realistic survival skills for entrepreneurial growth in today’s community sector without sacrificing personal happiness.” Deidre Foreman, CEO, Careerkeys.