Happiness comes from experiences, not things
From the blog Neuronarrative
Not only are people happier experiencing than possessing, but they are also happier having the experience of thinking about possessing something than actually getting it.
Understanding that bit of knowledge about ourselves goes a long way toward explaining how advertising works. It’s largely about making the anticipation of buying something a fantastic experience. You can see yourself driving the car and it feels great. It’s a tremendous experience simply envisioning how wonderful it will be to own it. Then, when you do own it, that experience fades and you begin the process of adapting to the new material possession the way you do with every other possession in your life. This happens in six to eight weeks–three months tops–the research tells us.