Nouns & verbs
Things are fast and getting faster. Whole industry groups, whole professions, are disappearing from view. Who would have thought 10 years ago that General Motors and Chrysler would go broke? What’s missing, and where’s the opportunity?
It’s not a question that can be answered in quantitative terms, because the answer is a verb, not a noun, and nouns are the things that are disappearing. Verbs – processes, conversations, interactions – are ends as well as means, in the sense that entrepreneurs and business people are developing the capacity (and the confidence) to generate processes in their business, the outcomes of which are unknown, and rather than ‘driving’ outcomes, stepping back to see what emerges.