Your business as your baby

4

 

Starting up, emerging entrepreneurs need mentors, coaches and critical friends. We can think of these as the uncles and aunts to the growing baby. (Edgies so often claim they feel that their *business is their baby*, with all the frustration and heartache and untrammelled joy that infers.) 

 
Babies can get different parenting. Some parents want their baby to grow up faster, smarter, richer than the other kids, some want them to grow up to be loving, compassionate, generous, maybe even happy, some want all of those things. 
 
We’re interested in the mummies and daddies who want their kids to grow up saying ‘yes’ to three questions: Is what you’re doing sustainable; is what you’re doing meaningful; and is what you’re doing responsible?

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