Category Archives: Business

Business Ethics


Business ethics is an important field for Edgeware because it’s in the ‘change the world’ bit of our DNA. You don’t ‘adopt’ ethical practices; you can’t operate without ethics, even if you couldn’t name them and you don’t have a ….»

Posted in Business, Customers, Entrepreneurship, Ethics, Finances, Leadership, Life, Management, Marketing, Purpose, Small business, Social enterprise, Success, Vocation, Wisdom

Speaking at the Brisbane Ideas Festival

 I was invited to convene a session at the Brisbane Ideas Festival in March 2009, a panel on the topic of Creative Entrepreneurs: The Artists of Commerce. I selected a group of Edgies from a variety of businesses and a ….»

Posted in Business, Communication, Creativity, Entrepreneurship, Innovation, Knowledge, Personality, Purpose, Skills, Small business, Vocation, Weirdness

The Value Proposition


 “… The fundamental mission of a business (is) not profit, but value creation. It sees profit as a vital consequence of value creation – a means rather than an end, a result as opposed to a purpose.” Frederick F. Reichheld, ….»

Posted in Business, Communication, Customers, Entrepreneurship, Finances, Marketing, Small business, Success